"Why are you here?" consisted of two parts: a giant yellow arrow made out of yellow construction paper on the book stacks pointed to a bright yellow box, inside of which there were two books, a book for boys, and a book for girls, and two sharpies. The books asked several questions of the user, asking for bits of information like name, age, favorite color, favorite friend, and "Why are you here?" The books also asked the user to include his/her contact information, along with the a check box that offered to opportunity to "meet in person and have a conversation."

This project served to iterate on the first attention-stealing experiment, the "NO" project.